Metricool: The Best Social Media Management Tool for 2025 – A Deep Dive

In this article, you will read about:

1. Getting Started with Metricool

2. Pricing Plans

3. Setting Up Your Brand

4. Managing Multiple Brands in Metricool

5. Why Choose Metricool?

6. Navigation Menus Overview

7. Mobile App and Accessibility

8. Conclusion

---

Disclosure: Some of the links below are affiliate links, meaning I may earn a small commission at no extra cost to you.

Metricool is a powerful tool designed for managing, analyzing, and optimizing your social media presence and digital marketing strategies. Launched in 2016 by Spanish software experts Juan Pablo Tejela and Laura Montells, Metricool has evolved into a trusted platform for businesses and marketers, including renowned brands like Peugeot, Adidas, and Warner Music Group.

Its primary purpose is to streamline social media management, allowing users to track performance, schedule content, and analyze data across various platforms—all from a single dashboard.

Getting Started with Metricool

Starting with Metricool is straightforward:

1. Sign Up: Visit the Metricool homepage and click on "Sign up here." You can register using your Facebook account, Google account, or by entering your email address and creating a password. After signing up, you’ll receive a verification email to activate your account.

2. Choose Your Plan: While Metricool offers a free plan with basic features, upgrading to a paid plan unlocks advanced functionalities that enhance your social media management experience. Start with Metricool’s Free Plan or explore the paid options to unlock advanced features!

Pricing Plans

Metricool provides several pricing tiers to cater to different needs:

1. Free Plan: Basic features for individuals or small businesses starting out. Management of all your brands’ social media accounts (excluding LinkedIn and Twitter). Planning up to 50 pieces of content per month. Analysis of 5 competitor profiles. Access to analytics with 3 months of historical data. Utilize the AI Social Media Assistant.

2. Starter Plan: Priced at $18/month (annual payment) or $22/month (monthly payment), this plan includes unlimited scheduling, downloadable reports, and management of multiple brands (up to 5). Schedule unlimited pieces of content per month. LinkedIn connection. Access to Twitter/X add-on. Analysis of 100 competitor profiles. Downloadable reports, in PDF and PPT. Multiple links-in-bio, with SmartLinks. Utilize the AI Social Media Assistant. Access to analytics with unlimited historical data. Google Drive Integration. Canva Integration.

3. Advanced Plan: From $45/month with annual payment, or from $54/month with monthly payment. This plan includes management of all your brands’ social media accounts (excluding Twitter) and access to the Twitter/X add-on. Schedule unlimited pieces of content per month. It offers all features of the Starter plan, plus team and client access, role management, a post approval system, customizable templates for reports, connection to Looker Studio, and Zapier integration.

4. Enterprise Plan: Custom pricing for larger organizations needing extensive features and white-label options. This plan includes management of all your brands’ social media accounts (excluding Twitter), access to the Twitter/X add-on, a custom number of brands, and a customized publication limit. It also includes all features of the Advanced plan, plus integration capabilities.

Each plan offers unique capabilities that cater to different business sizes and requirements.

Metricool Pricing Plans Overview: Starter, Advanced, and Custom Plans with Features and Benefits

Create your Free account

Setting Up Your Brand

To set up your brand on Metricool:

1. Add Your Brand: Once you’ve logged in to your Metricool account, the first thing you need to do is add your brand. On the left-hand side of the dashboard, you’ll see a menu. Look for the "Brands" button, which is typically near the top of the menu. Click on it, and you will be directed to the "Brands" section. Here, you can input the name of your business or project, and you can also add associated blogs or websites. This helps Metricool organize the platforms you want to manage.

2. Connect Social Media Accounts: After adding your brand, the next step is to connect your social media accounts. Click on the option to link your accounts, and then choose from platforms like Facebook, Instagram, Twitter, and others. This will allow Metricool to access data from these platforms, such as performance metrics (like engagement rates and followers) and help you schedule posts in advance. Follow the on-screen instructions to log in to each social media account you want to link.

3. Customize Your Profile: Now it’s time to personalize your Metricool profile. Upload your brand's logo to make your account visually aligned with your business. You can also fill in a description of your brand to give more context about your business. Additionally, set specific social media goals you want to achieve (such as increasing engagement, growing followers, or promoting a particular product). Metricool will use this information to tailor its recommendations and analytics to help you reach those goals.

   

   Metricool Brand Page: Centralize Your Social Media Accounts for Seamless Management

Managing Multiple Brands in Metricool

Managing multiple brands within Metricool is seamless and efficient:

1. Add New Brands: Click on the drop-down menu at the top right of the dashboard where your account name appears. Select “Add a brand” to initiate the process. You can then connect each brand's social networks and website as needed.

2. Switching Between Brands: Once brands are added, you can easily switch between them using the same drop-down menu. This feature is particularly useful for social media managers handling several clients or brands simultaneously.

3. Role Management: Within each brand profile, you can assign roles to team members (e.g., Manager, Editor) based on their responsibilities. This capability allows for streamlined collaboration without sharing passwords.

Create your Free account

Why Choose Metricool?

Metricool is a comprehensive social media and marketing management tool designed to simplify and elevate your online presence. Whether you're a business owner, content creator, or marketing professional, Metricool offers powerful features to help you manage, analyze, and optimize your digital strategies. Here's why Metricool stands out:

• All-in-One Platform: From analytics and content planning to ad management and hashtag tracking, Metricool consolidates everything you need into a single platform, saving you time and effort.

• Affordable and Transparent: Metricool offers flexible plans with no hidden costs, making it a great choice for businesses of all sizes.

• Deep Analytics: Gain insights into your audience's behavior and engagement metrics with detailed analytics for platforms like Facebook, Instagram, and Twitter. Metricool even breaks down demographic data to help you tailor your content more effectively.

• Easy Content Planning: With the Planning feature, you can schedule posts across multiple platforms, maintain a consistent posting schedule, and even automate repetitive tasks using the AutoLists feature.

• Bulk Upload: Simplify content management by uploading multiple posts at once using CSV files, saving time and reducing manual work. Read my article "Master Pinterest: How to Upload 50+ Pins in 5 Minutes and Increase Your Income".

• Advanced Reporting: Generate professional, customizable reports to showcase your performance to clients, stakeholders, or team members.

  

  Metricool Report Page: Generate and Customize Professional Social Media Performance Reports

• Competitor Analysis: Monitor competitors’ performance on various platforms. This feature helps you benchmark against industry standards and refine your strategy based on competitive insights.

• Inbox Functionality: Manage all messages from different social media accounts in one place. Respond to comments, reviews, and direct messages efficiently without switching between platforms.

• AI-Powered Content Creation: Save time and boost creativity with Metricool's built-in AI text generator, ideal for crafting engaging posts and captions effortlessly.

  

  Metricool AI Text Generator: Effortlessly Create Engaging Social Media Captions and Post Ideas

• SmartLink Management: Drive traffic to your content and track the performance of links with the SmartLink feature, which is perfect for campaigns and promotions. It works similarly to Linktree.

• Integrations: Connect with tools like Google Drive and Canva directly within Metricool for seamless content creation and asset management.

• Team Management: Collaborate with your team by assigning roles and permissions. This feature allows for efficient workflow management and content approval processes.

• Post Approval System: Ensure quality and consistency by enabling a post approval system. Team members can submit content for review before publishing.

• Looker Studio Integration: Connect to Looker Studio (formerly Data Studio) for more advanced reporting and data visualization.

• Zapier Integration: Automate tasks and workflows by connecting Metricool with over 2,000 other apps via Zapier.

• Twitter/X Add-On: Access additional features to monitor and manage your Twitter/X account with more detailed analytics and scheduling options.

• Hashtag Tracker: Stay ahead of the competition by tracking the performance of hashtags relevant to your industry or niche.

  

  Metricool Hashtag Tracker: Monitor Hashtag Performance and Optimize Your Social Media Strategy

Create your Free account

Navigation Menus Overview

Metricool's interface is designed to be intuitive and user-friendly, offering easy access to its key features through a streamlined menu system. Here’s a breakdown of the main menus that you’ll be using frequently in your Metricool dashboard:

1. Analytics: The Analytics menu is where you can track and analyze the performance of your social media accounts. It provides in-depth insights into engagement metrics like likes, shares, comments, and follower growth. You can view performance across multiple platforms, including Facebook, Instagram, Twitter, TikTok, and YouTube, all in one place. Detailed reports help you understand what’s working and what needs improvement in your social media strategy.

   

   Metricool Analytics Dashboard: Track and analyze your social media performance across platforms.

   

   Metricool Analytics: View detailed demographic insights and performance metrics.

2. Inbox: The Inbox menu consolidates all messages from your connected social media accounts into one central hub. This feature allows you to monitor and respond to messages, comments, and reviews efficiently without the need to switch between platforms. It’s perfect for businesses that need to stay on top of customer interactions, whether it's a direct message on Instagram or a comment on a Facebook post.

   

   Metricool Inbox: Manage all your social media messages in one place.

3. Planning: The Planning menu, also known as the content planner, is where you can schedule and organize your posts across multiple platforms. How to create a post read in my article "Metricool: How to Create Engaging Social Media Posts – A Comprehensive Guide". This feature allows you to plan your content ahead of time and maintain a consistent posting schedule. You can view your content calendar, drag-and-drop posts, and ensure that your social media strategy stays organized and timely. The AutoLists feature simplifies content management by automatically creating lists of posts to publish across multiple platforms. You can set up recurring posts, categorize content, and automate the posting process, reducing manual effort and ensuring your content stays organized and on track. For detailed instructions, How to set up AutoList read in my article "Metricool: Streamlining Social Media Management with the Power of Autolists".

   

   Metricool Planning: Visualize and schedule your content across multiple platforms.

4. SmartLinks: Unique feature that lets you create a single link to multiple destinations. It’s especially useful for platforms with bio link limitations, such as Instagram. With SmartLinks, you can direct your audience to a customized page featuring various links—whether it’s your website, specific product pages, or social media profiles. This feature boosts your ability to drive traffic to multiple locations without cluttering your bio link.

   

   Metricool SmartLink: Create a custom link page to drive traffic across social media.

   

   Metricool SmartLink Analytics: Track the performance of your custom links across social media platforms

5. Ads: The Ads menu provides tools for managing your paid advertising campaigns. Here, you can create and track ads on platforms like Facebook and Instagram, helping you drive traffic, increase brand awareness, and boost sales. Metricool offers detailed insights into ad performance, enabling you to optimize your campaigns for the best results. Whether you’re promoting a product or building brand awareness, the Ads menu offers everything you need to manage and analyze your ads effectively.

   

   Metricool Ads Page: Manage and optimize your social media ads across multiple platforms

Mobile App and Accessibility

Metricool understands the need for flexibility and accessibility in managing social media and marketing tasks. That’s why it offers a dedicated mobile app available on both iOS and Android platforms. The app allows users to seamlessly manage their social media accounts, check analytics, respond to messages, and schedule posts directly from their mobile devices.

Whether you're on the go, traveling, or simply away from your computer, the Metricool app ensures that you stay connected to your campaigns and strategies. Its user-friendly interface is designed to provide the same robust features as the desktop version, making it easy to:

• Schedule and Edit Posts: Plan your content calendar and make adjustments with just a few taps.

• Track Performance: Monitor analytics and insights in real-time to stay updated on how your posts and campaigns are performing.

• Respond to Messages: Use the Inbox feature to reply to comments, direct messages, and reviews without switching between apps.

• View Reports: Access customized reports and share them directly from your mobile device.

The platform is also optimized for mobile browsers, ensuring that you can access Metricool's features even without downloading the app. This level of accessibility empowers users to manage their social media presence effortlessly, no matter where they are.

Metricool’s mobile app is a game-changer for users who need flexibility and reliability in their social media and marketing workflows.

Conclusion

In summary, Metricool is an all-in-one solution for businesses looking to optimize their social media strategies effectively. With its user-friendly interface and comprehensive features—from analytics to content scheduling—Metricool empowers users to enhance their online presence while saving time on manual tasks. Whether you're managing multiple brands or focusing on a single entity's growth, Metricool offers the tools necessary to elevate your digital marketing efforts and achieve measurable results.

Start your Metricool journey today and streamline your social media management with ease!